This past September I had a chance to attend an annual marketing conference put on by Click Funnels called Funnel Hacking Live. It is a live 4-day event that is punctuated by presentations from some of the most savvy marketing pros in the game today. To cap things off they even bring in top gun motivational speakers like Tony Robbins, Trent Shelton, Nick Santonastasso, and more.
It is a really fun, inspiring, and action-inducing event that I attend every year.
Anyway, this year I had the opportunity to listen to a digital marketing expert who is in the same space that I am and she spoke about her strategies for growing her company. I listened hard to see if I could uncover her "secrets" so that I could model them for my own stuff. What did she know that I didn't? Why was she at the upper echelon of success while I languished near the middle? What was she doing that was so vastly different than me?
What I learned is that she isn't really doing anything extraordinary or cutting edge. She essentially regurgitated everything I already knew about digital marketing and lead generation. That is not a put down on her either. If anything it proves how smart she is by simply modeling what is working and not trying to reinvent the wheel. But there wasn't anything groundbreaking in what she said.
The main difference between why she is so successful and others maybe aren't could be traced back to two things, however. Those two things, as far as I can tell, are consistency and longevity.
She has been in the game for nearly 20 years now and shows up on an aggressively consistent basis. That's it. That is the secret.
And that's not nothing. Showing up day in and day out, week after week, month after month, and year after year is no small feat. It takes grit and determination and ambition. It's something. It's something important that a lot of us miss, me included. (Perhaps especially me.)
But that is the big secret and this is encouraging. It means that you don't have to be a genius. You don't need closely held secrets that only the ubersuccessful have discovered. You don't have to have complex knowledge that is available to only a select (lucky) few.
Consistency and longevity is within the reach of ALL of us. That is great news. It should be celebrated.
The uncomfortable truth about this, however, is that your success or lack thereof is SOLELY dependent upon you and your work ethic. It is no one else's responsibility. It is in your hands and your hands alone. This is both scary and encouraging. Scary because it's up to you. Encouraging because it is up to you.
Success is within your grasp. The question is, will you reach for it?
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