MY THOUGHTS
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MY THOUGHTS
BOOK REVIEWS
PRODUCT REVIEWS
LATEST POSTS
Why We're Terrified of a World Without Work
A reflection on how tying identity to work can quietly erode our sense of self—and why redefining meaning beyond job titles is essential in a world reshaped by burnout culture and AI disruption. ...more
Business Mindset
February 26, 2026•8 min read
I Spent a Decade Trying to Fix Problems Before I Realized I Was Looking at Them Wrong
This piece explores how traditional linear problem-solving often fails in complex, real-world situations — especially in business. Through personal experience and practical examples, it introduces sys... ...more
Business Mindset
February 20, 2026•7 min read
Why Being Ridiculously Generous With Referrals Actually Makes Business Sense
What if giving away an entire month of service—for free—was actually the smartest growth strategy you could use? In this post, we break down the real math, psychology, and systems behind Katuva’s $695... ...more
Business Mindset
February 10, 2026•10 min read
Why I Take Blame For Every Employee Mistake
A candid look at why hiring mistakes aren’t always about people—but about systems, communication, and leadership responsibility. ...more
Business Mindset
January 27, 2026•4 min read
ABOUT TOBE
Husband. Father. Entrepreneur. In that order. I also happen to be a Certified Bourbon Steward, cigar aficionado, and Licensed Drone Pilot. This is my journey.
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