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MY THOUGHTS
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LATEST POSTS
Why Being Ridiculously Generous With Referrals Actually Makes Business Sense
What if giving away an entire month of service—for free—was actually the smartest growth strategy you could use? In this post, we break down the real math, psychology, and systems behind Katuva’s $695... ...more
Business Mindset
February 10, 2026•10 min read
Why I Take Blame For Every Employee Mistake
A candid look at why hiring mistakes aren’t always about people—but about systems, communication, and leadership responsibility. ...more
Business Mindset
January 27, 2026•4 min read
Why Freedom Without Structure Becomes Your Prison
True freedom isn’t doing whatever you want—it’s choosing the right structure. This post explores how intentional constraints create more energy, focus, and freedom, especially for digital nomads. ...more
Business Mindset
January 21, 2026•4 min read
How I Systematically Removed Myself From My Business Without Everything Falling Apart
How trying to do everything almost broke the business — and how systemizing with virtual assistants turned chaos into a scalable, self-running operation. ...more
Business Mindset
January 13, 2026•10 min read
ABOUT TOBE
Husband. Father. Entrepreneur. In that order. I also happen to be a Certified Bourbon Steward, cigar aficionado, and Licensed Drone Pilot. This is my journey.
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