latest posts
Why We're Terrified of a World Without Work
by: Tobe BrocknerPublished on: 26/02/2026A reflection on how tying identity to work can quietly erode our sense of self—and why redefining meaning beyond job titles is essential in a world reshaped by burnout culture and AI disruption.
I Spent a Decade Trying to Fix Problems Before I Realized I Was Looking at Them Wrong
by: Tobe BrocknerPublished on: 20/02/2026This piece explores how traditional linear problem-solving often fails in complex, real-world situations — especially in business. Through personal experience and practical examples, it introduces systems thinking as a more effective approach: focusing on patterns, feedback loops, and interconnected causes rather than isolated symptoms. The blog highlights how understanding reinforcing and balancing loops leads to better decisions, fewer unintended consequences, and more sustainable solutions. Ultimately, it argues that modern challenges require a mindset shift — from quick fixes to deeper, systemic awareness.
Why Being Ridiculously Generous With Referrals Actually Makes Business Sense
by: Tobe BrocknerPublished on: 10/02/2026What if giving away an entire month of service—for free—was actually the smartest growth strategy you could use? In this post, we break down the real math, psychology, and systems behind Katuva’s $695 referral program—and why bold generosity beats stingy incentives every time.
Why I Take Blame For Every Employee Mistake
by: Tobe BrocknerPublished on: 27/01/2026A candid look at why hiring mistakes aren’t always about people—but about systems, communication, and leadership responsibility.
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